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Fruit acids and enzymes lead in beauty treatments as well, says industry expert.
January 23, 2023
By: Melissa Meisel
Wellness is still big in beauty. According to cosmetic chemist and celebrity esthetician Elina Fedotova, “More and more customers are seeking natural and a non-invasive approach in skin care … so this is where I can see the industry going.” The founder of Elina Organics shared her Top Skincare Trends for 2023 with Happi. Natural Skincare Solutions “I believe that trends will continue to replace invasive harsh and chemical procedures and ingredients with natural rejuvenation,” she sa...
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